Patinay was built by people who've spent years studying how audiences behave online. We took that knowledge and focused it on the businesses that need it most: locally-owned restaurants.
We kept seeing the same thing. Incredible restaurants with loyal followings, packed dining rooms, and food worth traveling for, yet their online presence told a completely different story. Outdated websites, inconsistent branding, and Google listings that hadn't been touched in years. Meanwhile, new guests were making decisions about where to eat before they ever left the couch.
The problem was never a lack of care. It was a lack of access. The tools, the talent, and the strategy that drive real online discovery have traditionally been locked behind agency retainers that no independent restaurant could justify.
So we built something different. Patinay brings enterprise-level branding, web design, and digital strategy directly to independent restaurants, at price points that actually make sense. Every service is purpose-built for this industry. Every recommendation is grounded in real data. And every project is driven by a single goal: getting more guests through your door.
A shared background in digital media, brand building, and business operations. A shared belief that great restaurants shouldn't have to settle for a mediocre online presence.
Adam has spent over a decade building brands and businesses in the digital space. Starting as a freelance video editor at 12, he went on to found an ecommerce apparel brand, launch an eSports organization, and co-found a talent management group where he served as Senior Vice President. Each venture deepened his understanding of what makes content spread, how people engage with brands online, and what it actually takes to build something that lasts. He studied Management and Supply Chain Management at Appalachian State and is currently pursuing his Master of Accounting at UNC Chapel Hill.
When he's not working or in class, Adam is usually on a trail somewhere, reading about history, or being followed around by his golden retriever, Ollie.
Vincent brings a sharp instinct for what resonates online. He started his career as a social media talent scout, developing an eye for virality and the patterns behind breakout digital success. He went on to serve as Director of Talent Management, where he honed the client-facing skills that define his role at Patinay today: understanding people, managing expectations, and consistently driving results. His extensive background in business development and client relations gives him a natural ability to translate a restaurant's story into a strategy that connects. At Patinay, he leads every client engagement from first contact through final delivery.
Outside of Patinay, Vincent is working toward becoming a certified flight medic and maintains one of the more impressive Pokémon card collections you'll come across.
We don't serve everyone. Every process, template, and strategy is built specifically for locally-owned restaurants.
Clear pricing, defined scope, structured timelines. You'll always know exactly what you're getting and when.
Most projects deliver in two weeks. Not because we rush, but because our process is designed to move efficiently.
Recommendations backed by real industry research. We show you the numbers, not just our opinions.
Your website, your brand assets, your strategy docs. When we hand it off, it's yours completely.
We take on a limited number of clients at a time so every project gets the attention it deserves.
Book your Audit Call. We'll research your online presence beforehand and walk you through exactly where you stand, where you should be, and how to get there.